The company Ideas Factory
Founded by Pamela de Giusti in June 2016, Ideas Factory is a distinguished interior architecture and renovation agency based in Luxembourg, serving a discerning Luxembourgish and international clientele.
The company manages every aspect of a project, from initial concept through to final execution, including bespoke furniture procurement.
Ideas Factory was born from the conviction that creating a home (or commercial space) is nothing less than the pursuit of one’s ideal living environment. After understanding our clients’ needs and desires, we transform these visions into reality, ensuring that users feel truly at home in their space. Every detail is meticulously coordinated, from floor plans to the finest finishes.
Years of Experience
Projects Done
Our boutique approach means we prioritise quality over quantity. Each project receives our undivided attention, personalised service, and the highest standards of execution. We believe that true luxury lies not in doing more, but in doing things exceptionally well.
What are our ambitions?
Our ambition for tomorrow is to continue creating harmonious, warm, and functional spaces, a true “home” where one feels completely at ease. In Luxembourg, we are committed to remaining the reference for those who seek uncompromising excellence in interior architecture.
Who is Pamela de Giusti
Born in Conegliano, Italy, on 18 August 1972, Pamela de Giusti pursued her studies at the Artistic Lyceum of Vittorio Veneto, specialising in architecture and furniture design. She then enrolled at the IUAV University of Venice, Italy’s premier institution for architecture, graduating in 1999 with a thesis in engineering.
Her professional journey is uniquely distinguished by years spent at Italy’s most renowned furniture manufacturing companies, where she gained in-depth expertise in products, materials, and production processes, an invaluable advantage that sets her apart from interior decorators who lack this technical foundation.
Since 2015, Pamela de Giusti has lived and worked in Luxembourg as an architect and interior designer, bringing this rare combination of architectural rigour and product mastery to every project.
Through my work, I want to reveal the soul of those who inhabit a space. How? By carefully selecting and harmoniously coordinating every element that will compose the home—the place where everyone should feel relaxed and truly at ease.
Pamela de Giusti
Founder
We work with a carefully selected network of electricians, builders, carpenters and plumbers based in Luxembourg
Heating Specialists
Electricians
Builders
Carpenters
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